Quadpack contributes a dip-in packaging made from recycled PET for the first glitter lip gloss from Si Si La Paillette. The packaging was intended to reflect the values of the French beauty brand, which claims to attach particular importance to environmentally friendly products. Thus, the plant-based glitter is said to be biodegradable and cruelty-free, with over 99 per cent ingredients of natural origin.

The Abundant Amount of Product Is a Must

The packaging provider says it paired its Gala dip-in pack with The Elegant applicator, to ensure the perfect delivery and to enhance the user experience. The thick, glittery formula requires an abundant amount of product to be applied to the lips. The Elegant features a central reservoir that holds the right quantity to ensure full coverage. The doe foot-shaped tip reportedly makes it easy to trace the lips’ contours.

Appealing to Nature Loving Millennials and Gen Z

Si Si La Paillette appeals to the young audience of Millennials and Generation Z, who are said to have a zest for life and a love for the natural world. Gala is made of recyclable polyethylene terephthalate (PET) and the brand opted to include 50 per cent post-consumer recycled (PCR) material in the bottle, to further reduce environmental impact. Gloss Pailleté is available from the brand’s boutique store in Paris, France, and retail outlets worldwide.

Source: Quadpack