72 per cent of European consumers consider cosmetics and personal care products important or very important in their daily lives. This shows the new perception study commissioned by Cosmetics Europe. According to the report, consumers highly value cosmetic products they use and see them as key in improving quality of life, boosting self-esteem, as well as for social interactions. Furthermore, the study found out that European consumers use, on average, over seven different cosmetic products daily and nearly 13 cosmetic products weekly. Further information …