Titanium dioxide has become a source of uncertainty in cosmetics formulations. It is suspected of causing genetic mutations and cancer when ingested orally. Although its use in cosmetics is still allowed in the EU despite it being banned in foods, many consumers are anxious. They are avoiding products that use the ingredient as a white pigment. Manufacturers who are therefore looking for alternatives as well as being worried about a potential ban on the use of titanium dioxide in cosmetics are now being offered a natural option by the Finnish company Innomost. Betuinno Betulin is produced from birch bark and can be used to replace synthetic white pigments in cosmetics products.

Soothing and Healing Properties Complement the Colouring Qualities

According to the manufacturer, Betuinno Betulin matches the whiteness of its synthetic counterparts. It is also biodegradable, vegan and non-toxic. In addition to its colourant properties, it acts as an antioxidant and anti-inflammatory agent. It helps the skin to regenerate and has a moisturising effect. The birch bark used for the new ingredient is upcycled and comes from certified forest industry side streams.

The Ingredient Has a Variety of Applications

According to Innomost, the new white pigment can be used in a wide range of applications. Betuinno Betulin should thus be capable of fully replacing titanium dioxide. In future, this upcycled birch bark product could be used to provide the white colour in products such as personal care items, toothpaste, sunscreen and coatings.

Source: Innomost